Performance marketing is a data-driven digital marketing approach focused on measurable growth and real business results. Nihal CK is a performance marketing specialist who helps businesses generate quality leads, sales, and conversions through ROI-focused strategies. By leveraging platforms such as Google Ads, Meta Ads, SEO, and conversion rate optimization, every campaign is built on insights, not assumptions. The approach starts with understanding business goals and audience behavior, followed by continuous testing and optimization. Performance marketing is ideal for brands that value transparency, scalability, and measurable success—turning marketing investments into consistent, profitable outcomes.